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Open to opportunities

The EA
who actually
builds things. Executive Assistant · Chief of Operations

11+ years enabling CEOs and leadership teams to operate with focus and confidence — trusted with sensitive communications, high-stakes decisions, and cross-functional operations that need discretion and precision.

11+ Years of Experience
4 Businesses Supported
3 Full Migrations
Karrah Lou
EA · COO · Builder

Most EAs manage the calendar.
I build the system behind it —
then automate it.

Executive Assistant · Chief of Operations · Davao City, Philippines
What I solve

The chaos executives
can't afford.

01 ——
Inbox overload & calendar chaos

You're spending executive time on triage. I take full ownership of inbox zero, calendar management, daily briefings, and meeting follow-through.

In practice: a founder hands off their inbox entirely. I triage, handle, brief, and track every commitment until it's done.

02 ——
Systems that don't talk to each other

Disconnected tools, duplicate data, manual workarounds. I've set up and configured CRMs and ERPs across multiple businesses — Copper, GoHighLevel, Zoho, and Odoo.sh — building pipelines that actually work together.

In practice: sales, inventory, and production sit in one system instead of three disconnected spreadsheets — and the team actually uses it.

03 ——
Ops that don't survive staff changes

When a key person leaves, the knowledge leaves with them. I build SOPs, playbooks, and Loom walkthroughs so nothing is tribal.

In practice: when someone goes on leave, the SOP and Loom video covers it. No emergency calls.

04 ——
Manual tasks eating your team's week

Repetitive workflows that should be automated. I build Make, Zapier, and n8n automations that eliminate the human bottleneck.

In practice: a lead fills a form — it's tagged, routed, and the right person is notified automatically. No one re-types anything.

05 ——
Hiring that runs on chaos, not process

Full-cycle recruiting without ownership is a drain. Across The Metal Shop and as a Senior Search Consultant at Keystone, I managed every stage — job offer creation, sourcing, assessments, contract signing, and training coordination — with no hand-offs.

In practice: a role opens and I own it end-to-end. The hiring manager gets a shortlist, a signed contract, and a trained hire — not a pile of resumes and a half-finished process.

06 ——
Ideas that never make it to production

Product concepts that stay stuck in docs. I've launched a full product brand and deployed a client-facing app from scratch using AI-assisted development.

In practice: from blank page to live production app — domain, database, auth, and monitoring all wired together.

What I do

The operational load,
taken off your plate.

Click any capability to see exactly how it plays out. Filter by the tool it runs on.

In practice: a founder hands off their inbox and calendar entirely. I triage what needs their signature, handle what doesn't, send a daily brief by 4pm, and track every follow-up commitment from every meeting until it's actually done.
In practice: I've configured CRMs from scratch for multiple businesses over the years — Copper and GoHighLevel for sales-focused teams, Zoho across multiple modules, and Odoo.sh end-to-end for a manufacturing operation. Each one set up to match how the team actually works, not just how the software ships by default.
In practice: a lead fills out a form, it's tagged automatically, routed to the right pipeline, and the right person gets notified — no one re-types anything.
In practice: a team's email, files, and phone lines move to new infrastructure over a weekend, with call routing and permissions tested before anyone logs in Monday.
In practice: I own the entire recruiting lifecycle — crafting the job offer, sourcing and profiling candidates, conducting assessments and interviews, managing client communication, preparing contracts, and coordinating with the training department for successful handoff. I've done this consistently across The Metal Shop LLC and as a Senior Search Consultant at The Keystone Distinction Group. No part of the process gets handed off to someone else.
In practice: a product idea goes from nothing to a live, production-ready web app — domain, database, authentication, and error monitoring all wired together using GitHub, Vercel, Cloudflare, Supabase, Clerk, Twilio, Postmark, PostHog, and Sentry.
In practice: content gets designed, scheduled, and sent to the marketing pipeline on a weekly cadence. Ad creatives are produced and submitted on schedule, and campaign spend and lead quality get folded into operational reporting.
In practice: when someone goes on leave, the SOP they wrote — and the Loom walkthrough that goes with it — covers it. No emergency calls, no tribal knowledge walking out the door.
Filter by tool
How I work with you

From day one,
you have full coverage.

Remote-first, async-capable, and available across US business hours. Here's what working together actually looks like.

Week 1
Deep Dive & Audit
I learn your business, audit your current systems, map your pain points, and identify what needs to be built, fixed, or automated — before touching anything.
Week 2–4
Systems & Foundations
SOPs documented, workflows designed, tools configured, and the operational backbone put in place. You start seeing relief immediately.
Ongoing
Full Executive Coverage
Inbox zero, calendar ownership, stakeholder management, hiring, automations, reporting — the full scope, running quietly in the background.
Always
One Person. Total Ownership.
No handoffs, no silos, no "that's not my department." If it affects your business operations, I own it — from strategy to execution to follow-through.
Built, not just managed

A few things
I'm proud of.

The projects that go beyond the job description.

Brand Launch
Good Neighbor Fence

Launched a factory-direct steel fence kit brand under The Metal Shop LLC — domain, email infrastructure, full product website, 3D fence designer, pricing, and customer support flows built from scratch.

goodneighborfence.io ↗
App Development
Production Web App, Solo

Independently architected and deployed a client-facing web application using AI-assisted development — GitHub, Vercel, Cloudflare, Supabase, Clerk, Twilio, Postmark, PostHog, and Sentry wired into one production environment.

Operations
Operations from Zero

Built systems, team structures, and KPI dashboards for startup entities from scratch — weekly operations reviews tracking pipeline, margins, CSAT, and NPS across four concurrent business units.

CRM & ERP Implementations
CRMs Built Across Multiple Businesses

Configured and launched CRMs and ERPs across multiple years and businesses — Copper, GoHighLevel, and Zoho for sales and marketing operations, and Odoo.sh end-to-end (database setup, data migration, email, CRM, inventory, and marketing modules) for a manufacturing operation.

Migrations
3 Workspace Migrations

Led Microsoft 365 → Zoho → Google Workspace transitions — data transfer, user provisioning, email routing, and team onboarding at each stage, with zero operational disruption throughout.

Automation
AI-Powered Automations

Designed and deployed 10+ end-to-end automations using Make, Zapier, and n8n — connecting CRM, ATS, onboarding workflows, and invoicing to eliminate repetitive manual tasks at scale.

Under the hood

Systems, workflows
& things I've shipped.

Automation
Lead Intake → CRM → Notification Pipeline
Built with n8n + GoHighLevel — a prospect fills a form, the lead is scored, tagged, routed to the right pipeline stage, and the relevant team member is notified via Slack. Zero manual entry.
Automation
Hiring Workflow — Requisition to Onboarding
End-to-end recruiting automation built in Make + Notion: role opens → job post published → applications routed → screening checklist assigned → offer letter generated → onboarding doc triggered. No manual follow-up required.
ERP
Odoo.sh — Full Business OS Implementation
Database setup, data migration from spreadsheets, and full configuration of CRM, email, inventory, production scheduling, invoicing, and marketing modules — replacing five disconnected tools with one centralized system.
Web App
Client-Facing Production App — Solo Build
Architected and deployed a full-stack web application using AI-assisted development: GitHub → Vercel → Cloudflare → Supabase (database) → Clerk (auth) → Twilio (SMS) → Postmark (email) → PostHog (analytics) → Sentry (error monitoring).
Operations
KPI Dashboard + Weekly Ops Review System
Built a live operations dashboard tracking pipeline health, job margins, CSAT, and NPS across four business units — with a weekly review template that turns raw data into 15-minute executive decisions.
Migration
Workspace Migration — Microsoft → Zoho → Google
Led three complete platform migrations: email routing, user provisioning, data transfer, calendar sync, and team onboarding at each stage — all over weekends, with Monday morning go-lives and zero support tickets.
Marketing
Funnel + Landing Page System
Designed and launched high-converting sales funnels using GoHighLevel and Kajabi — lead capture → email sequence → CRM pipeline → automated follow-up. Built for multiple campaigns across different business units.

Credentials
& background.

Education
Diploma, Business & Sales Management — Kingston International College (2025)
Education
BS, Tourism Management — University of San Agustin (2009–2013)
Language
English — C2 level, IELTS-qualified instructor
Language
Filipino — Native language
Based in
Davao City, Philippines
Works
Fully remote — US business hours overlap
Project Management
Asana · Trello · Notion · Podio
Recruiting Tools
LinkedIn Recruiter · Sales Navigator · HireEZ · ZoomInfo · SourceWhale · Loxo · Bullhorn
AI Tools
ChatGPT · Claude · Gemini · DeepSeek · Kimi · Qwen Studio
Design & Video
Canva · CapCut · Blender · Higgsfield AI
Dev Tools
VSCode · GitHub · Vercel · Cloudflare · Supabase
Trainings & Seminars
Seven Habits of Highly Effective People · E-Commerce with WooCommerce · Social Media Management & Marketing · QuickBooks · Client Billing Program & Software

Let's build
something that
runs itself.

Tell me what's currently eating your week, and I'll tell you how I'd take it off your plate.

+63 927 756 7673 Resume ↓

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